RE:No Major Buying on the day of launch I agree that they need that BNN media exposure but maybe they want to prove themselves in the NL market before throwing a pitch on a major media stream. Many countries are still so far from even considering legalizing pot let alone mushrooms.
They are very science driven, given their team they have on the Scarlett Lilly project ... maybe they want cold hard scientific FACTS to pitch to the audiences on BNN. Not just having ToddTicklez on the screen looking like he just took two imicrodose kits in a 10 minute sitting , 45 mins prior to air lol!
if this is the reasoning for holding out of that exposure for the time being than this will be major WINS for the long holders!!