RE:RE:Volume strategyThey would record the sales when they were shipped out. I don't think that the announcement was made prior to production being well under way. They would therefore record sales of this product in July. Since there are 1000 stores in Canada they would have had to ship enough product to stock quite a few stores. The stores may not have sold the product to the end customer but Hexo would have recorded the sale. I would imagine the stores would have to carry a week or 2 of inventory. So they have had a 30% increase in sales according to stats Canada; then there is the sales of new product that they had to stock all the stores; add the raw materials they supply to Truss.
The 4th Qtr 2020 should be really good. This may be the reason they are not rushing to do a reverse split. Hexo may not be a screaming buy but it is certainly not a sell.