SCALE - INCREASING VOLUME OF SALES?The longer term challenge for HEXO will be the cost of increasing volumne - scale of sales It has about 1200 employees. Aurora about 2500 and CANOPY over 3000. To make, advertiise and sell more product it will need to increase the number of employees, perhaps build more footprint and allocate more to advertising and administration The question remains "how much in sales can HEXO's current structure produce, without having to spend more?"
GLTA