RE:Truss: Good PR for next 2 weeksMolson Coors earnings call signalled that they were saving up marketing budget for fall public relations on nontraditional beverages lines. Apparently, that included the collaboration with Coke. But, I expected at least part of it for Truss products . Hexo's sharp value should benefit.
CougerMilk wrote:
looks like a new PR push at Truss, starting with a facilities tour by the mayor of Belleville: https://www.intelligencer.ca/news/local-news/cannabis-infused-drinks-roll-off-new-truss-beverage-co-production-lines-in-city/amp?__twitter_impression=true I see cans of Xmg rolling off the line in the photo, too. Double good news. I think that this is leading up to the Oct 17 anniversary that Truss telegraphed on their Facebook page. Truss did a great job on their launch PR - getting interviews into mainstream media as well as all the cannabis industry media. Targeting the anniversary is a great idea too because you can focus on the regulatory regime. Your success as well as what still needs to be changed. Hopefully we see a response from government.