RE:RE:RE:Truss: Smart PR
Truss did it absolutely right last week. They got all the regional dignitaries together at the same time to show their facility, the jobs they provide, the quality of product. The timing is critical because governments are now looking for ways to support their local economies and to rebuild and grow. Truss offers a huge manufacturing potential. But, their product needs openings in terms of regulatory changes to allow sales at cafes and pubs, etc. It needs trade liberalization with the US. Those reforms offer exponential economic opportunities for export and domestic service industries. That's why good political outreach is indispensible . Truss is in the door. It can now continue that communication on the big priorities.
Molson isn't just a good majority partner for beverage quality. It's a good majority partner for marketing. It's a good majority partner for government relations. Hexo does well to follow and learn from Truss/Molson.