RE:Does anybody know what the letters TAAT stand for?HurricaneTrader wrote: I'm thinking the first two letters might stand for Tobacco Alternative.
I think the "Beyond Tobacco" name is a brilliant choice for a cigarette alternative that doesn't contain any tobacco but TAAT just doesn't seem as inspirational for a company that wants to inspire and attract now customers. I would make "BEYOND TOBACCO" prominent on the packaging with "TAAT" in smaller print near the bottom of the pack.
I think TAAT is a goofy name to have prominently displayed on the packaging when a much better name like "BEYOND TOBACCO" is available. What do I know about marketing? I only have an MBA in Marketing so maybe I don't know what I'm talking about.
I made some more money trading TAAT today so there's that to make me feel better about the TAAT name after that SP disaster yesterday for the long shareholders. Yes, I own TAAT long too and my average is still well below the current SP.
Onward and upward! Go for it TAAT even though I'm not LUVIN' the name.
Its named after his life long best friend who was a tattoo artist and killed in an accident.