Green Carpet Fashion Awards, the great green event on Sky The prestigious event organized by the National Chamber of Italian fashion broadcast in all European territories where Sky is available
Friday 9 October 2020 20:17
ROME - The innovative 2020 edition of the Green Carpet Fashion Awards (GCFAs) arrives tomorrow, exclusively on Sky and NOW TV , the event organized by the National Chamber of Italian Fashion (CNMI), in collaboration with Eco-Age and with the support of the Ministry of Foreign Affairs and International Cooperation and the ICE Agenzia . This year's extraordinary edition will focus on the themes of rebirth and solidarity necessary for our society for a future under the banner of environmental and social justice, starting from Italy. The revolutionary Green Carpet Fashion Awards, directed by Grammy Award nominee Giorgio Testiand produced by Pulse Film, winner of an Emmy Award, with executive production by Tendercapital Productions, will use special effects and augmented reality thanks to Northhouse Studio, with big celebrities and international opinion leaders appearing through holographic telepresence, for courtesy of ARHT Media.
The most powerful narrative moment of an event, the red carpet, has been completely reinvented for the occasion with the launch of the world's first digital green carpet . The celebrities taking part in the digital green carpet will share their wardrobe by showcasing precious and exclusive garments and looks, with a call to action that encourages everyone to take an active role in sustainable fashion.
The Green Carpet Fashion Awards will be broadcast on Sky - a media company committed to becoming Net Zero Carbon by 2030. The Awards will be broadcast on Saturday 10 October in all European territories where Sky is available. In Italy, in particular, they will go at 11.20pm on Sky Uno (channel 108, digital terrestrial channel 455), always available on demand, visible on Sky Go and streaming on NOW TV.
They will also be broadcast by other partners in the US and Asia, including the world premiere on YouTube, as well as during Shanghai Fashion Week where a special event will be held, in collaboration with the Chinese partner APAX, to celebrate the 50th anniversary of the relationship between Italy and China. This year there will be five Awards: the iconic Chopard figurine, produced in ethical gold, will be delivered to five recipients, marking the beginning of a new era.
Emmy Award-winning actress Zendaya will be honored with this year's GCFA Visionary Award. The GCFA Visionary Award recognizes industry pioneers at the forefront of fashion but also able to lead the way on important issues such as sustainability, equality and diversity. The winner of this year's edition has worked hard not only to increase inclusiveness and diversity in fashion, but also to make a difference personally, using her strength as an actress and as a creative to give a voice to those who otherwise would not be able to show off your talent. During the evening, a speech by the Prime Minister Giuseppe Conte will be broadcast .
https://www.corrieredellosport.it/news/tv-sport/2020/10/09-74742474/green_carpet_fashion_awards_il_grande_evento_verde_su_sky/