Aligned for SuccessClips taken from the full article:
A Guide to What Investors Look For in a Startup
Passionate Founders with Skin in the Game
[Q Comment]
SSL and his brother started this company with their own money and have fought tooth and nail to build the business to where it is today. A multi-national company with 2 deals with Fortune 500 company. That fortune 500 company now has a business agreement with Coke.
There is a book coming out on HEXO which outlines the passion the two brothers had in creating HEXO and bringing it to life. Need an example of passion to write a book about? One author found that in HEXO founders.
Traction
[Q Comment]
Increased sales QTR over QTR, growing market share, expansion into the US with Molson Coors. Want traction, lets say HEXO has monster tires and torque
Significant Market Size
[Q comment]
Cannabis ? Is that a big market ? huumm.. you decide for yourself but I believe it is the biggest uncapped market since booze after prohibition
Product Differentiation/Competitive Advantage
[Q Comment]
HEXO has Original Stash producting competing with Black Market while the company is reporting 40% Gross Margin (Audited reports on www.sedar.com)
Team Members and Delegation
[Q Comment]
HEXO Chief Grower was named Grower of the year
Exit Strategy
- Every company / business man has an exit plan. CEO on record for saying the company would be sold at some point for 150% of what they value it at.
Link to Refernce Article:
https://www.toptal.com/finance/startup-funding-consultants/what-investors-look-for