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SponsorsOne acquires Premier Beverage 2020-11-02 07:13 ET - News Release Mr. Gary Bartholomew reports SPONSORSONE TO GAIN INSTANT FOOTHOLD IN THE EMERGING CRAFT SPIRITS AND "READY TO DRINK" MARKETS WITH THE ACQUISITION OF USA BASED PREMIER BEVERAGE CONSORTIUM SponsorsOne Inc. has acquired Premier Beverage Consortium LLC (PBC) of Redondo Beach, Calif., giving the company a significant foothold in rapidly emerging markets that are projected to have revenues of tens of billion dollars through 2025. This acquisition, which closes November 2, 2020, and made in stock and cash, instantly positions the Company to quickly become a significant player in two rapidly expanding global markets. The Craft Spirits market is currently valued at $46.7 billion and projected to grow at 25.33% annually forecasted through to 2025, says IndustryArc i and Grand View Research, another industry insider projected that the Ready To Drink ("RTD") premixes market size will have revenues of $25.96 billion, also by 2025. ii Some of PBC's portfolio of Infused Lemonades, Craft Vodka, and Whiskey/Spirits have gained traction quickly with consumers, propelled by the founding partners' expertise in scaling consumer brands and building brand equity through private labels for Safeway and Trader Joe's. Myles Bartholomew, CEO of SponsorsOne, said: "This move aligns with Sponsor One's vision to be a bold and innovative, high-end portfolio of distinctive brands and products that deliver exceptional consumer experiences. As part of the agreement, SponsorsOne will work with the Premier Beverage Consortium team to further scale their Brand's growth while leveraging our rich consumer insights and analytics. It will also allow us to apply our brand-building expertise and utilize our high-performing digital technology techniques. Also, our direct to consumer, influencer marketing combined with wholesale distribution will allow us to build and launch brands to meet this demand." "Our ability to understand and 'empathize' with today's consumer's behavior, wants, and needs have been proven through PBC's growth," said Ron Miranda, CEO & President, Premier Beverage Consortium . "We are excited to be working with SponsorsOne, their world-class marketing, and technology team to take our business to the next level and with their leadership team that is making investments in a quickly evolving category." Bartholomew continued: "Our organizational plan is to roll PBC into S1 Brands Inc, a wholly-owned subsidiary of SponsorsOne, and it will maintain all of its regulatory licenses to sell in 50 USA States and Canada.