Huge selling point, not talked about yet.
IMO Loops tec can be used in another powerful way. Just as a website is optomized I can a store can now. You technically could set up multiple check in spots throughout your store to see how people interact inside it. Then optimize your store the same as you would a website. If I can spot this, waot untill that clicks in on the minds of a big retailer. This company has untapped potential and flexability.