RE:Investors want to see sale numbers Some humble numbers ...
2.1m cartons annually with upgraded equipment = 21,000,000 packs of TAAT
assume sale @ $2.75 wholesale price per pack = $57,750,000 revenue (45% margin to $3.99 retail price)
@ industry average P/E ratio of 23 (rounded down) = $1,328,250,000 Market Cap
÷ 87m shares = $15.26 SP
@ Philip Morris P/E ration of approx 15 = $866,250,000 Market Cap
÷ 87m shares = $9.95 SP
I agree that we need to see some numbers, but I also think that the recent capacity upgrade suggests the demand is already overwhelming. The pre-launch marketing efforts (free TAAT packs) may have used up the entire initial production run of 9,000 cartons (90,000 packs), but this is a good thing in my opinion because it means the new production capacity will sell as quickly as it can be produced.
I think as the market becomes aware of the potential, some of which cannot occur until after Ohio initial launch, the above humble numbers are not beyond a reasonable expectaation in the near term (Q1 2021).
IMHO
Cheers!