Launch timing?One would think that with the August ban on hydroquinone and the inventory being dried up over there at the Rodan and Fields warehouse that their client base is getting a little itchy for a new replacement. The ladies are about to run out of their tubes. Perhaps launching in October was a little too early, but maybe not before xmas. Time will tell. Here is an interesting quote. In addition, the best day to launch a new product is Tuesday.
"To attract the most customers and generate the most revenue, you want your product launch to time perfectly to the point when the marketplace is most anxious for the features and benefits offered. ... If you launch too early, customers may not be ready to understand the value."