RE:Going to rocket 🚀 I said it sound and it has.
OMG . In game advertising is worth 15 Bn USD in North America alone! $HPE believes $VS had the most disruptive in game advertising platform on the planet! Thus their partnership.
Look at what an in game advertising coupled with a game software developer is valued at and look at the massive position and profit the Canadian Pension Plan, Canada’s largest fund, has achieved by investing in it.
Article out just today.
$VS platform is believed to be superior fwiw.
Stay tuned. US market and investor awareness campaigns and operational updates are coming in the weeks ahead.
Unbelievable! Nothing but the facts!
CPPIB’s investment in Unity Software (NYSE/U)
Unity Software Inc.’s shares have already more than doubled only two months after its IPO in September. The momentum surrounding the video game software developer is immense and one continued benefactor appears to be Canada’s largest pension fund.
The Canada Pension Plan Investment Board first invested in Unity in 2019 with a group of U.S.-based investment funds. The terms of CPPIB’s investment were not disclosed, but Unity said in a release at the time that depending on the results of a simultaneous tender offer, it could be bringing in US$675 million. That capital would’ve brought its valuation to US$6 billion at the time. Now, its market capitalization sits well above US$32 billion.
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In its third-quarter disclosures, the pension revealed that its investment in Unity was worth US$725 million as of Sept. 30. Since then, Unity’s stock jumped from US$87.88 to above US$121, meaning that CPPIB’s 8,308,081 shares would now be worth more than US$1 billion.
Unity is still a young company, Wedbush analyst Michael Pachter said. In fact, it didn’t even have a business model for monetization until 2013. It currently trades on a revenue multiple, which makes it more difficult to understand its worth in the market, he said.
But its two core pieces are promising — one is providing the software that developers need to create mobile video games, especially those in the augmented reality realm, and the other focuses on advertising within those games. The total market for mobile games outside of China is currently US$60 billion, Pachter said, and US$15 billion of that is spent on advertising. Not only are investors betting on both the gaming market and advertising slice growing, but on Unity increasing its share in both.