Marketing There has been a lot of talk about how kontrol isn't marketing themselves v. Aggressively. Here's an alt take. If this becomes a differentiator for restaurants, retail chains etc then it will become part of their advertising and they will do the work for kontrol E.g. 'Come on back to your local mcdonalds, every one of our restaurants now fitted with the latest safe space technology from kontrol. Ba-da-ba-ba-ba.'