RE:Short term hype/ bewareI beg to differ - Thats what they said for "Beyond Meat" - No one is going to eat this Sh!t, but they cant get enough of it today. The number of eX-smokers alone that will come back to the sport would be enough to make this go to the moon. People love to smoke but know now how nasty the Tar and Nicotine are for your health. CBD angle might be a gimick, but I dont think so... my non-smoking wife has said she cant wait to try it for that.