MY PILLOW...
Just look at the company MY PILLOW for a good eg. Of how BOGO works...it took this tiny start up pillow manufacturer to the moon an back it made that owner very popular an rich at the sametime!...So all the BOGO BASHERS out there this marketing ploy does work an it's the fastest most efficient way in my opinion to get your product out into the mainstream media an the public, an if ppl like it theyll spread the news faster than WILD FIRE!!!...Brilliant move by Setti an co.