Loop appeals to many. Square is one. The attractive aspects of Loop's technology are also many. 1. Plug and play. 2.SIM card enabled 3.LTE connectivity 4.Adaptability to ANY POS system 5.Revenue generating to both brands and retailers and third party advertisers 6.The ability to modify and enhance any existing loyalty program and POS system 7. The ability to connect through cloud based integration all systems with the overall ecosystem 8.Contact tracing 9. Tap to engage 10.Contactless payment and digital receipt delivered to sms, email or digital wallet 11. Scalability to a global scale with partners already established for wallet pass tech, NFC devices, etc 12. The ability to engage customers during , before and after they leave the store with promotions. 13. The acquisition of Ukliptz giving clients a unique video review posting experience The list goes on. They are much more than just a POS or Payment or Marketing or Contact Tracing platform. They are all wrapped into one. Take Care.

very informative post that explains a great deal about Loop.