RE:5 points about today's newsGood points HTNYC1.
To me, it would appear based on today`s market response to the news this morning, that people are assuming this is it - the distribution agreement is signed and let`s see if they can sell any. BUT, this is just a very, very, tiny portion of the addressable market place for Biocloud. I hazzard to guess 1% of the North American market and much less than1% of the global market.
I`m expecting a deluge of these announcements over the coming days/weeks. This is only the start, to think otherwise would be a bit myopic IMO. My main concern is Kontrol`s ability to manage dozens of relationships and get them up and running quickly. I think the bottle neck, if there is one, will be Kontrol`s ability to sift through the huge queue that is forming outside their London ofifce (figuratively of course).
Also, any distributor signed up is NOT going to sit back and let this product slowly make its way into the market place. The big push is time sensitive to the COVID situation (although I'm confident this product has a much longer runway than just COVID now that the world understands what can happen when a nasty virus takes hold). So, these distributors will sign up quickly and they will be very aggressive with their marketing efforts. So things will happen rapidly (next 3-6 weeks) and not slowly over 3-6 months.
Chi