the ELSE differenceWhat makes this product so different than all the others , ALL other organic baby foods and there are many . Else does NOT use soy as their base , soy has phyto- estrogens , a toddler has a liver the size of a thumb to put that much soy in a baby is not good , it is a hormone disruptor ....there are many hormone disruptors in our world ...but to feed a child soy everyday on purpose is crazy. That means ELSE has no FDA approved competition , beyond meat has competition already and more coming all the time ....BABY is a disruptor , but not a hormone disruptor...research hormone disruption in young girls , big problem in our world