In case you missed this Gem stock. A 100 Bagger prediction* Thinking of Buying Acuityads (AT.TO) or Adding More? 8 GOOD REASONS * Reason 1. THE THESIS that AT is currently a smaller version of TTD (trading around 900US) has been floating for a couple of years. 1.5 years ago, Peter Hodson wrote a Financial Post Article where he suggested that even though AT is similar to TTD (and TTD is massive), Acuity actually has MORE ROOM TO MULTIPLY given that it's smaller (i.e., the BABY BROTHER STOCK THESIS). Peter Hodson is a CFA and the Founder of 5i Research Inc., an independent research network that provides conflict-free advice to individual investors. https://financialpost.com/investing/investing-pro/five-baby-brother-stock-picks-that-could-follow-in-the-footsteps-of-big-winners 2. Six months ago Jim at Motley Fool expanded this Baby Brother Stock Thesis in an impressive piece of insightful analysis in their Hidden Gem Service (where they detail the comparisons between AT and TTD and convincingly demonstrate that Acuity could be a future goldmine). 3. 100 BAGGER Prediction Update by MF! On Nov 26, MF upgraded their already strong buy AT recommendation to a must own. MF boldly declared that they now believe Acuity could be a FUTURE 100 BAGGER (yes, 100 times share price). They note it could happen soon or over a decade. If it did take a decade that would still mean Acuity could be a 10 bagger 'every year' for the next ten years in a row. Out of all their stock recommendations this is the one they think is really going to take off in 2021 Reason 4: RUNAWAY GROWTH In early Oct, 5i Investments named AT as one of the best Canadian companies for future runaway growth. On Nov 25, they gave another buy recommendation by stating that - We like the digital advertising space, and AT is certainly benefiting from its growth. Connected TV advertising is growing fast... The stock has done exceptionally well yet is STILL CHEAP VERSUS THE LARGER COMPETITORS... we like what the company is doing right now and see the sector growth continuing for quite some time - Reason 5: RIGHT TIME/RIGHT PLACE * the "illumin" factor * There has been a Digital Advertising rise in the market. Earnings have not only returned to (and are often better than) pre-pandemic times, but the pandemic has pushed our lives further online. The gradual move to digital advertising has accelerated at an incredible rate and will only continue to grow higher after the pandemic is over. AcuityAds with their advanced AI (and ROI) stand to gain in an incredible way. They just launched *illumin* (Oct 1) which now sets them apart from the entire industry of digital advertising . As their CEO noted, once illumin catches on and the market sees its potential AT will take off and become a leader in the field. Earnings from illumin will grow over Q4 and continue to go higher throughout 2021. This means that we are literally at just the BEGINNING of a massive growth ride and huge rise in share price Reasons 6, 7: 6. NASDAQ! More Exposure, More Growth -Their CEO stated that AT is planning a move to the NASDAQ. They are in the process of actively setting this in place (perhaps we will hear more on Dec 9th - this Wednesday - during Acuity's conference presentation). 7. STILL CHEAP TO BUY, REMAINS UNDERVALUED and HIDDEN -Analysists are all stating that AT could run over over the next year and well into the future (MF: a 100 bagger!), especially as more investors in the US make the baby brother (to TTD) thesis connection (and are able to buy it on the NASDAQ). 8. POTENTIAL NEW CATALYSTS: new large brands and agency clients using illumin; continued profits/increased margins; M&A activity; Q4 Results (March 1-5) Q1 Results 2021 (May) NASDAQ listing