RE:RE:RE:RE:RE:Paul's morning tweetShell (R&D) companies trade on promo/NR's at 3 bucks.
Wilander is right (or at a minimum 'not wrong' -- chooose the degree...).
There's gotta be some enthusiasm and urgency, this measured thing with "being part of the solution, etc." is fine and shows maturity and balance, but they didn't create BioCloud to be measured or incrementalist. This is major news. Now it needs to be turned into major news.
PG is easily of the calibre to feature on BNN (helk CNN!! too - why not? :) and his team should get him on there (they will want him) along with Global and CBC, at a minimum. The iron is at its hottest. Celebrating the London home-grown success story is great for a pro-ontario, pro-canada audience, but this needs far further exposure. Also, public officials will likely never want to broadcast loudly about this tech, because then an expectation (or at least a debate) will be set up, about whether they should be buying it or not. It is up to PG. Period.
I do think that no matter what, word will spread as the tech is just far too compelling to stay under the radar. It is like a 'dream answer' to the indoor spaces problem society is presently facing and will be for a long time whether due to covid, other pathogens, or even just 're-programmed' thinking about the need for better information about air quality safety in public/consumer spaces going forward.
Any money spent now on a more 'aggressive' communications campaign will IMHO pay dividends at high multiples.
They've got the goods. Show 'em to the World and show off the team that made it happen....