Deep Brew - Starbucks new catchy title for using AI...in-house and probably before you walk or drive to the store;anything to wring more profits is the name of the game and even more so today(+30000 locations today).....if Starbucks is putting money into AI to grow then for sure DM suite of products will have growing commercial interest...all about the mkting and sales now...time to announce those deals! glta
https://www.reuters.com/article/us-starbucks-reboot/starbucks-eyes-walk-thru-stores-technology-to-power-post-pandemic-growth-idUSKBN28J31W For future growth, Johnson said Starbucks will lean on artificial intelligence – a suite of products Starbucks calls Deep Brew – to give store managers an edge in how they run their locations. The goal is not to displace employees, but to have them focus on customer service instead, he said. The technology can create staff schedules and automate inventory management. It is already used to generate personalized deals for Starbucks Rewards members
And Starbucks is using AI to assess local COVID-19 cases, customer preferences and employee sentiment in order to recommend, on a store-by-store basis, whether and how to slowly reopen locations.
“We’ve got a way to navigate through this virus,” he said. “And certainly as vaccines come and we start turning up the dial, I have no doubt in my mind the customer response coming to Starbucks is immediate, because we have seen it as we open up limited seating.”