RE:RE:RE:RE:RE:RE:RE:Paul's morning tweetYou do the promo to make sure the right groups get in line. And get in line NOW, while the public is focussed on 'news' having to do with covid and covid/safety. So they have to get in line. Relying on them to 'do the right thing' is not, lamentably, the most reliable approach!! :)
Awareness of the product (to the mainstream audience -- ultimately the ones who create the 'downstream demand' for ithe product) is best forged and consolidated right now / during these more emotionally charged times...