Peter Crooks: Chief of Product Innovation @Dosecann/credentials
Peter Crooks
(Chief of Product Innovation)
"Mr. Crooks brings more than 20 years of senior leadership experience in product and brand development across food & beverage, natural health products, medical devices and pharmaceuticals. Most recently as the Executive Director of Canada’s Smartest Kitchen (Canada's leading food development laboratory) for which Mr. Crooks was recognized in 2017 as one of Atlantic Canada’s Top 50 CEOs, Mr. Crooks successfully led a multi-disciplinary team of chefs, food scientists, marketing professionals and product developers to become Canada’s leading food product development center. In his career, he has overseen the development of over 2,100 products and raised more than $160M to support product innovation and commercialization. He also has been involved in the conceptualization, design and build of three Maritime-based innovation and applied research centers and currently advises several Federal departments on the future of food and innovation."
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