Canopy Growth's beverage head is 'bullish' on the futureAnyone who does not fully understand what the future holds for Canopy, should give this article a read. Written from September from this writer:
Lillianna Byington is an reporter for Food Dive. She received her bachelor’s degree in journalism from George Washington University, where she served as editor-in-chief of the school’s independent newspaper. Before joining Industry Dive, she completed an investigative reporting fellowship with News21 and has written for different news outlets in D.C. In her free time, she enjoys traveling, ice skating and drinking coffee. Highlights from the article:
"We're very bullish on the drinks category, not only in Canada, but the U.S. I think we feel like we've found a proposition and a way forward that will grow our brands as well as grow the category."
"It's going to be a massive, massive growth opportunity and strategically we've made the decision to invest ahead of revenue."
Canopy's CEO David Klein said during a virtual Barclays Global Consumer Staples Conference event last week that when he took over Canopy in January, his priority was to get the company on a path to profitability and that required strategic direction. He said he wanted to create a cannabis CPG company and that they've since made progress by building a consumer insights organization, and focusing the business on the U.S., Canada and Germany while exiting some other international markets. https://www.fooddive.com/news/canopy-growths-beverage-head-is-bullish-on-the-future-of-the-cannabis-ca/584833/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202020-09-17%20Food%20Dive%20Newsletter%20%5Bissue:29730%5D&utm_term=Food%20Dive