However Pliskin The CEO gets his strategic direction and sanction from the Board of Directors. Threre is still a quorum of people that coudn't see the errors of Cronins direction, likewise Cronins say is now also in that boardroom. That means effectivey that the CEO no matter how much of a lion he may or may not be is being led by a hudde of donkeys. Heres the thing , you CANNOT FIRE A BOARD MEMBER !