RE:Simple: Your believe or you don't
I agree. And I also specifically agree on your ranking of:
1. Visibility
2. Sales
Visibility precedes [the right kind of] sales IMO. Visibility is everything. You have outlined how to get it among other ways...
The stupidest ideas/trends can circulate to major sized audiences on social media. There are social media wizzes that can make recycled cinder blocks ('re-purposed' as "decorative rustic accents") gain exposure. And they are not necessarily 'expensive'. They know where to post and how, what groups, what 'influencers', etc. They can do it professionally, appropriately and tastefully (i.e. in keeping with good, professional business decorum). Just gotta get 'em... It's important for a public market company and for a new 'disruptive' tech product.
Also, the right sales people (connected, dialed-in, and highly experienced) are key -- distributorships or not. Worth their weight in gold (or lithium or graphene, or..). They create awareness and buzz through their very efforts. They are proactive about the 'offering'. Hopefully that is taking place already -- it will pay dividends IMO. Cheers.