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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by retiredcfon Dec 23, 2020 12:56pm
155 Views
Post# 32170117

RE:RE:RE:$3-5 impossible

RE:RE:RE:$3-5 impossibleI replied the following day but perhaps things aren't working correctly (eg. the reputation numbers stopped accumulating for at least 10 days) so here was my response. GLTA

First of all, I'm certainly not an expert. It's tough to compare them given that even with our significant gain in SP, TTD is still 50x the size of AT ($44B market cap vs 842M). Both are rising nicely and AT would seem to have considerable potential. How big could it get? If illumin becomes as successful as many think it will be, then perhaps AT could become a tenth of the size of TTD. So with a MC of $4.4B, its SP would increase by more than 5x from where it is today. While taking profits is normally a sound approach, you want to keep enough skin in the game to ride this horse as far as it will go as finding these potential juggernauts is very tough. And as for SHOP (which I initially purchased at $35), I sold the last of mine at $240 because I believed all the experts who said that the stock was grossly overpriced. So what do any of us know?
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