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Black Diamond Group Ltd T.BDI

Alternate Symbol(s):  BDIMF

Black Diamond Group Limited is a specialty rental and industrial services company. Its segments include Modular Space Solutions (MSS) and Workforce Solutions (WFS). MSS, through its principal brands, BOXX Modular, CLM, MPA Systems, and Schiavi, owns a rental fleet of modular buildings of various types and sizes. Its network of local branches rent, sell, service, and provide ancillary products and services to a diverse customer base in the construction, industrial, education, financial, and government sectors. WFS owns a large rental fleet of modular accommodation assets of various types. Its regional operating terminals rent, sell, service, and provide ancillary products and services, including turnkey operated camps for an array of customers in various sectors. It operates in Canada, the United States and Australia. In addition, WFS includes LodgeLink, which operates a digital marketplace for business-to-business crew accommodation, travel and logistics services across North America.


TSX:BDI - Post by User

Comment by YoungH1isbackon Jan 01, 2021 9:48am
165 Views
Post# 32207035

RE:RE:LodeLink is a Game Changer

RE:RE:LodeLink is a Game ChangerYo been pounding the LodgeLink drum for a while. I've always thought it was a great idea, but was never sure if BDI would be able to execute on it to turn it into what it is now and what it may be in the next few years. They kept a fairly tight lid on specifics in the early days but they're now trying to grow it and are sharing more about it. As a long (and longtime)BDI shareholder, I have to say it's pretty exciting. Not only have they done a fantastic job diversifying their core business by diversifying and growing the MSS platform (eliminates dependency on oil and gas industry) over the past 3-4 years, but now they've gone and developed a true tech platform that serves a segment of the market that has not yet been served. It's actually genius. The type software or the model needed to run the LodgeLink platform already exists in one form or another, but the fact that the Workforce Travel, Lodging, and management of those two things had not yet been tapped into is genius. In my opinion, the only thing stopping LodgeLink from becoming a huge revenue generator or asset to be acquired by a big tech company, is execution and leadership. BDIs leadership has obviously done a great job to get LodgeLink up and running, but I feel like running leading, and marketing a tech oriented business needs the guidance and leadership of leaders who have operated in that space before. It sounds like they're doing a massive scale up over the next 3 years, so my hope is that they will hire some awesome leadership to lead and market LodgeLink and turn it into what it could be. The market for their product is huge. The number of big corporations that need a workforce travel and accommodations platform for their employees or to manage huge development projects, is huge. The market potential for LodgeLink is much greater than I once thought because I didn't quite understand what it offered. It will be a no-brainer choice for many large companies to use, because it will save them a lot of money and allow them to easily track travel and accommodations for their employees or sub trades for big projects. The hotels and camps will want to use it and provide rooms to the platform because it is going to help generate revenue for them.
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