GREY:WLDFF - Post by User
Comment by
Breadcrumbson Jan 02, 2021 10:08am
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Post# 32209181
RE:RE:RE:TD Puking Shares
RE:RE:RE:TD Puking Shares I think brand bulding is a very difficult thing.
It's not enough to just expand the social media presence.
If you follow the development of UK expansion, you can see a strategy there.
With products in the middle to high price segment, it's certainly not easy to convince customers of your product. Especially when you are a new brand with a new product in a new product class (CBD).
At the beginning, retailers like Selfridges & Liberty were chosen. Both based in London and in the upscale to luxury segement. Here you have customers who are open to new and innovative products because a $60 Coolstick isn't exactly a bargain.
In addition, online sellers such as CultBeauty & Feelunique were chosen because they sell and deliver across the EU and have a good online precence.
It was announced yesterday that they are now available at Holland&Barrett. A retailer with over 700 stores in the UK. Over 200 in the Netherlands, Hong Kong and India. In each of these countries!
Speaking of Hong Kong this strategy can also be seen here. With the entry into the market via Lane Crawford, the asian expansion also begins here via a luxury retailer.