RE:RE:RE:RE:Lack of brand recognitionWill somewhat disagree here although seeing H&F direct impact is hard but I found a few things they do well.... they have a great social media presence with many of their reps continually posting about Supreme's products. Esp these days social media is very important to reach out to the public. The last few q's we saw an increase in store penetration but also an increase in # SKUs per store ( if I recall correctly). That would not happen unless there were boots on the ground talking up the owners. Lastly they seem to always be around when new stores open... setting up booths, displays, and generally helping out with the opening. My final thought is cost.... although we do not know exact particulars of the agreement I. Pretty darn sure it would be cheaper then paying for an in house sales team. Supreme had an in house sales force which cost us a chunk of $ for lackluster store presence. In the end though....we need to hear more. Anyone reach out to Ir recently? (looking at you Johnale as u seem to have a good connection with them)