TAAT definitely do not taste like an traditional cigarette I've unfortunately smoked for 21 years and purchased a carton after investing with the hope that they would taste similar without all the nicotine and cr*p. I was surprised, tastes more like crappy weed. Definitely had a weed taste and on a couple sticks, near the end, it got all clogged with TAAT resin (I guess hemp resin). I assume some will like these but being a longtime cigarette smoker these are not something I'd turn to while trying to quit. Not the same taste / feeling by any means.