RE:RE:FIRE should learn from LABSIt is clear they are not ready to move the SP north Trans, so it wouldn't matter how good the news until they are ready to move the SP north it is not going to do anything but make it worrse....we need to see the lift in the SP before we are going to be happy, news of any description is not going to be worth a pinch of coon shite without the SP headed north and much further north than $.20.
The news to date is telling that much of this transition to rec is out of the way....to transition from B2B to CPG and finding the support for the menu shelved in this brand new market, for the comapny, with the volume necessary to move the SP north with any staying power is not an easy lift when the competition have been here for 2yrs and are well established. The key point is that even with their size and edge over FIRE in the rec market, they are all still off of their 52wk highs as well.
Beena and team are carving out a solid, sustainable niche almost like a brand new company in the sector and with the Shoppers deal or the new marketing on the OCS for example they are starting out on a much more even field with the rest as it is a brand new marketplace for all and FIRE will be in a much better position than most as sales of move closer to full production.
FIRE is realizing profit, even ebitda lite, is sector leading and that is at maybe 20% of full production, when we get to 50% soon the 50-100% will come much quicker along with much higher SP levels. Beena is building out this company on solid footing and will be gaining market share to full production, along with increasing net margins, profit...this is what investors are looking for in any and all sectors. This sector is the hottest sector on the planet and FIRE is getting better positioned by the day. The news we need is full production and we are gainning on that end almost daily and the news will be coming along with it. JMHO...Opt
theTransporter wrote: Look at all the specifics and details that MediPharm included in that news release today!