RE:Interview with SmallCapSteve ...I agree to some point.
PR is more then investors relations communication. But this is, what DM does as long as I'm invested.
I only remember one real deal press work. This was the article about russian and chinese disinformation campaign, in i guess it was globe and mail, or a other famous canadian newspaper. It was really good!
But it was the only time, when they managed to "sell" their story, by framing it with overall relevant context.
There press releases are relatively good written. I would say it is a solid C+. But they stream their NR only via finance market relevant services. That's why only Newsfile, Yahoo Finance, BNN, ... get thoses NR and they bring it direct to the finance section of the media. Like here with Globe and Mail :
https://www.theglobeandmail.com/investing/markets/stocks/DM-X/.
The news of today, down at the pennystock investing section of Globe and Mail. Nobody will find it.
But at the same media, on the title, you find COVID :
https://www.theglobeandmail.com/ I bet, no of DM press services brings the NR to AP, dpa, reuters, ... And so, no mainstream media get their story. And they only get to the pennystock, investing section of the media.
E.g. the story today. You have to frame it.
- Telling people want to go to vaccation again. Vaccine or test. (Remeber: Today Vaccination is on the titel of Globe and Mail, they look at this topic!).
- They want to fly.
- You have to make this safe.
- Testing is necessary as vaccination takes time.
- Datametrex comes in and helps Air Canada to bring safe flights to the people.
- BOOM you get your storyline to bring your story to AP, dpa, reuters ... and that's how you get to CTV, Globe and Mail frontpages.
Also using Twitter is good!
But if you want to brand yourself, you have to frame your brand by telling the story, event related over and over again.
Datametrex did it succesfully and perfect timed with Washington D.C. when they used their NexaSMART to analyze the situation in near real time and report it also via Twitter.
But doing this kind of work, twice, or three times a week, beside NR, beside other PR work ... is time intensive.
Also you have to do it always in the same style and similar wording to build your brand.
Much more to say, ...
For this you NEED a professional PR Expert (no Todd Shapiro!). I mean someone, who worked for newspapers, worked in a PR agency, did pressconferences with dozens of journalists, know how to write speeches, know who to photograph and film, know about the meaning of graphic design, webpublishing, online sales funnels, target marketing via Social Media, ...
This costs money, yes. A lot! I would say a PR pro for DM costs 70,000 to 85,000 CAD a year. Plus budget for her work (100,000 would be solid! - website, photshooting, advertiment, ...).
And marketing don't bring you money in the short term. Marketing is very diffcult to evaluate and the ROI stays unclear in the midterm. But PR works.
Here is the proof:
Coca Cola
Yes, everyone of us thinks of the same, by hearing this name, this brand.
This is the consequent work and result of 134 years successfull marketing.
But the beauty with Datametrex is:
There are a lot pennystock out there, they have awesome advertisment and websites and all those PR elements, BUT they don't do good and successful business.
With Datametrex it's the opposite.
That's why Datametrex is a perfect investment! Because people underestimate its capabilities and Datametrex has enough time to grow slowly and solid, without beeing to fast overvaluated by any marketing or PR driven hype.
Just my two cents
Best
Torlif
forthemoney wrote: Decent interview ... always good to hear directly from Marshall ... didn't like how Steve answered the PR questions himself -- and in an off-handed, casual manner ... questions re more PR are valid ... putting out NRs is only one part of a proper PR plan ... also appearing on SmallCapSteve to update 40 viewers is most likely only "preaching to the choir" ... we need to get this company's work and story and fundamentals before more eyeballs ... quite disappointed that Steve allowed the questions to be side-stepped, and that Marshall didn't answer anyway.
GLTA