RE:Getting noticed US pink sheets EEYUFThe rally in Essential Energy will first be linked to the rally in oil in general. Then at some point, there will come a time when investors will notice how cheap this company is on a relative basis which will further drive the price even further. For instance, Trican Well Service is trading at about 87% of book value and a price to sales ratio of 0.99. Essential energy which is cash rich is trading at 27.8% book value and 39% of sales. Sometimes this can take years to play out but I'm willing to wait for the big pop.