Speculation! Usually about 1% of an online audience will respond to these type of influencer promotions. If the Chrisley family has 2.2M followers on social (unique followers, not adding all their accounts together), that means roughly 22,000 people will try Becketts.
Let's say of the people that try becketts, 10% become consistent buyers.
That means we have 2,200 people who will buy our products consistently!
Let's say they buy 1 pack per month on average, which has 4 drinks in it. Let's say each drink we make $5 off of. That's $20 per person, per month.
So 2,200 x $20 = $44,000 monthly revenue, which is $538,000 per year.
Not bad!
Apparently they have a very engaged audience, so their conversion rate may be more than 1% which any gain in this top number would drastically influence the #'s.