Back of the envelope revs for sales to pro sports teams... Lets use european soccer for example.
https://europeanleagues.com/#:~:text=The%20European%20Leagues%20gather%2036,in%2029%20countries%2C%20across%20Europe.
The European Leagues gather 37 professional football leagues representing more than 1000 clubs in 30 countries, across Europe.
If we assume 50% adoption (500 pro clubs) at 5 units per club (at least 3 for change rooms (home and away, and practice facility) x $5500 CAD per unit = revenue of $13,750,000 CAD. Again this is just basic math for soccer/football clubs.
This does not take into consideration amateur clubs as indicuated in the press release, nor other sports for that matter.
Its just a matter of persceptive. ps. the point is not to point to the exact cost per unit or anything like that. Just to help us step back and see the forest(s) for the trees.
GLTA.
S