Fire & Flower Holdings Corp P.FLW

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Fire & Flower Expands Third-Party Gift Card Program to Additional Retail Locations including Circle K Stores in Ontario, Alberta and Saskatchewan

/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

TORONTO, Jan. 25, 2021 /CNW/ - Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) today announced that shoppers looking to give the gift of choice can now purchase Fire & Flower gift cards at additional third-party retailers including almost 300 Circle K locations in Ontario, Alberta and Saskatchewan.

Fire & Flower gift cards are sold in Fire & Flower locations and select third-party retailers. This expansion of Fire & Flower gift card availability provides greater opportunities for customers to share the gift of cannabis in a convenient way. Fire & Flower gift cards are redeemable at any Fire & Flower location as well as online at https://fireandflower.com for Fastlane click-and-collect orders.

"Fire & Flower gift cards reflect our continued investment in our relationship with our consumers," said Trevor Fencott, Chief Executive Officer of Fire & Flower. "Each gift card represents a sincere moment of connection between our customers and someone who is close to them. Our commitment to digitally enabled and convenient retail experiences is an important part of our strategy as a tech-enabled, differentiated brand retailer."

The gift card market continues to grow in Canada. Recent market research reveals that over 70% of Canadians are still buying their gift cards in-store, either from a large, diversified retail store or their merchant of choice. Customers who use gift cards frequently spend more than their value.

Fire & Flower gift cards are available in denominations from $25 to $100. A full list of the locations for gift cards, can be found at the company's website at https://fireandflower.com.