Repeated mistakes are not "mistakes"For more than 10 years, with repeated mistakes after mistakes, let's call it a proper name. It's incompetence, ignorance, idiocy or stupidity.
While the science guys seemed to know what they were doing, Thera financial guy(s) and marketing guy(s) did not seem to know what they are doing. It's rebundantly clear that an offering would be a lot better in the US market than the Canadian market. It's is the financial guy's job to find that deal, since he got paid to do so. If he couldn't while others could, is he worthed his paycheck ?
Time for deadwood removal...