Possible Rebranding coming? More grief. Since we are back down here at 6.5 cents, Craig at Naturally Splendid needs to address the new elephant in the room.
The Bradstorm case of 2018 which argues the trademark infringement between the NATIERRA Mark and the Natera mark was appealed last July and now won by Bradstorm.
Looks like the courts overturned the Natera Mark ruling and application.
JUDGMENT IN T-1944-18
THIS COURT’S JUDGMENT is that:
The appeal is allowed.
The August 29, 2018 decision of the Trademarks Opposition Board is set aside in respect of trademark application No. 1,635,350 for NATERA.
The Registrar of Trademarks is directed to refuse trademark application No. 1,635,350 for NATERA pursuant to subsection 38(12) (formerly subsection 38(8)) of the Trademarks Act.
The Respondent, Naturally Splendid Enterprises Ltd., shall pay costs to the Applicant, BrandStorm, Inc., in the lump sum amount of $4,500, inclusive of fees, disbursements and taxes.
"Elizabeth Walker"
Judge
Craig needs to address this. Is the Natera branding now going to change? at what cost? How does that impact the bottom line.
https://www.canlii.org/en/ca/fct/doc/2021/2021fc73/2021fc73.html?searchUrlHash=AAAAAQAUIm5hdHVyYWxseSBTcGxlbmRpZCIAAAAAAQ&resultIndex=1