From r/WallStreetbetsELITE Do you know about JUUL? Yes, they also had a partnership with Crossmark! For JUUL the kingmaker was Crossmark by being able to launch the product in almost any market under contract.
From an initial 0.3% to 60% market share in just four years - thanks to CROSSMARK? All US statistics show that tobacco products in the USA are mainly bought in mini markets or gas stations. CROSSMARK has an extremely powerful presence there.
JUUL had sales of $ 245 million in 2017 and was valued at $ 16 billion in mid-2018, which is 65 times higher!
Example Calculation: There are about 7,000 mini-markets in Ohio that sell cigarettes. If Taat were only present in 20% of these markets (1,400), and if each of these mini-markets were only selling five sticks of TAAT per week, this would be $ 14.56 million (CAD 18.5 million) in sales. According to JUUL standards, a valuation of 1.2 billion CAD would be justified = 13.90 CAD share price. And now imagine expanding it to all states in the United States and even internationally...!
The royal maker CROSSMARK has what it takes to increase TAAT sales exponentially, as has also been seen at JUUL. At JUUL, nobody (except private equity firms) had the chance to invest. - Here we can be part of something big.