US $3.99 a pack, compared to $7.00 disruptive game changer LAS VEGAS and VANCOUVER, British Columbia, Feb. 03, 2021 (GLOBE NEWSWIRE) -- TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT™”) is pleased to announce that an article profiling the Company was published earlier today by Forbes, marking the first national mainstream media coverage of TAAT™ in the United States. Forbes contributor Amanda Siebert, who primarily covers media stories in the “Vices” category, summarizes her interview with TAAT™ Chief Executive Officer Setti Coscarella, in which Mr. Coscarella shared his professional background and journey to his current role at the Company. Additionally, the article features Mr. Coscarella’s comments on recent events relating to the Company including its engagement with consumer packaged goods (“CPG”) sales agency CROSSMARK, as announced in the Company’s February 2, 2021 press release.
Following a detailed preamble on TAAT™ and Mr. Coscarella, the article goes into detail about the value proposition of TAAT™ as an alternative to tobacco cigarettes due to its inherently non-addictive properties. As differentiation points of TAAT™ among other tobacco-free cigarettes on the market, Mr. Coscarella explains the importance of a tobacco-like taste as well as a competitive price point, which the Company has attained by offering TAAT™ to legal-aged smokers in Ohio for USD $3.99 per pack, compared to approximately USD $7.00 per pack for Marlboro. As a merchandising tactic, Mr. Coscarella also explains the strategy behind positioning TAAT™ as a tobacco category product to appeal to legal-aged smokers who could prefer a familiar product format. This practice is likened to producers of plant-based meat analogues whose products are placed in meat sections of supermarkets, to similarly appeal to consumers of meat whose interest may be captured by a product format they already enjoy.
TAAT™ Chief Executive Officer Setti Coscarella commented, “After approximately six months as the CEO of TAAT™, it is very fulfilling to see so many things falling into place. In 2021 alone, we have had impressive sell-out and reorder rates of TAAT™, submitted international trademark applications in over 50 countries, launched a statewide digital out-of-home promotional campaign in Ohio, and finalized our partnership with a prestigious CPG sales agency that directly services more than 100,000 convenience stores in the United States. Obtaining coverage of TAAT™ in a national mainstream news outlet such as Forbes is also a tremendous milestone, because it demonstrates positive reception and validation of TAAT™ as a company that is gaining momentum in the USD $814 billion tobacco industry. On behalf of the entire team, I can say we are very thankful for Amanda Siebert’s interest in the product and the company, and we hope this coverage helps to bring additional eyeballs of legal-aged smokers to TAAT™.
The Company is also pleased to announce that it will be hosting a live question-and-answer (“Q&A”) session with Mr. Coscarella on a Facebook live stream at 9:15 am PST / 12:15 am EST on Thursday February 4, 2021. Questions can be submitted in advance by email to investor@taatusa.com, or by placing a comment on the Company’s February 2, 2021 Facebook post announcing the Q&A session.