Rio Tinto: first sustainability label for aluminiumSTART (Blockchain Technology) will help customers meet the demand from consumers for transparency on where and how the products they purchase are made. It aims to empower end-users to make informed choices about the products they buy, enabling them to contribute to a sustainable future, and to differentiate between end products based on their environmental, social and governance credentials. https://www.riotinto.com/news/releases/2021/Rio-Tinto-launches-START-the-first-sustainability-label-for-aluminium-using-blockchain-technology Rio Tinto Aluminium chief executive Alf Barrios said “START is a significant step forward for the aluminium industry as the first offering of this kind, setting a new standard on transparency, traceability and responsible production from mine to market. Our vision is that our customers can showcase the sustainability of the aluminium they purchase from Rio Tinto to their consumers, delivering full value from our responsible production.”
The START sustainability label is now available for aluminium purchased from Rio Tinto’s managed operations globally.
Through START, Rio Tinto will also provide technical expertise through a sustainability advisory service and support for customers looking to build their sustainability offerings, benchmark and improve performance, support sourcing goals and access to green financing.