Another article re:Toyota (one of our biggest customers)https://www.mediapost.com/publications/article/360294/automaker-tv-spending-drops-slightly-in-january.html
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"Automakers were busy pushing 2021 inventory this January, largely returning to 'business-as-usual' sales creative while trying to move new inventory," said Stu Schwartzapfel, senior vice president, media partnerships at iSpot.tv. "After months of auto brands hanging back in the early days of the pandemic, we've seen live sports drive TV ad impressions for autos since the fall -- something that became even more pronounced during the NFL Playoffs." Kia saw the biggest jump, increasing spend by 390% year over year, and Toyota was also up by triple digits at 313%."