Ohhhh Aurora Been a Aurora holder for a long time. The company has a great concept, keeping cost low and high production but the concern is there just isn't enough demand and they have way too many facilities and overhead for the current market conditions. On top of that I've heard from many that their quality isn't the best...
The way to come out strong is sell quality and charge for it! Like Starbucks or something that people will spend more money but have a better product while keeping production cheap.
Thoughts ?