Excerpts from Uncle Ziggy's thesisConsider John Chen's work as a CEO in his last business Sybase. Chen worked as the CEO of Sybase for 10 years. For the first 7 years, the SP remained at around $10 a share. Three years later, the SP was at $100 a share. I suspect he is implementing a similar model with Blackberry. Chen joined Blackberry in 2013. BB stock actually dropped for most of the last 7 years, resting at a stock price of around $5. Now BB is at $12 a share. I would not be surprised if BB reaches $50 two years from now. I believe that BB was never intended to try and be the predominant entity for all software systems in EVs or IoTs, but the backbone that connects all together, and to protect all components in a secure system. Autonomous EVs and even regular EVs in general would not be possible without a secure system protecting the product, as is true with IoTs. This is also why things like US Fighter Jets run on... you guess it, QNX. Ford is still using QNX I highly doubt that a settlement would reach such lofty numbers, but it could be possible that FB settled for some initial amount of $1B or so, as well as $1B in reoccurring payments over several years. We won't know until March 15th actually, so stay tuned. If Amazon were to buy BB, they would have to submit a tender offer. This would be a red flag to all the big players that Amazon were trying to buy up the best security out there. It would be a bidding war that could result in a double-digit multi-billion dollar buyout. It was much more to their advantage to create a secret alliance with BB and establish a 50/50 partnership, whose contract includes exclusivity for their use of IVY. Ouch! That's gotta hurt. This is where the importance of QNX lies. BB will be able to pull the rug out from any company that chooses to use something other than IVY. No IVY, no QNX, no EV. It will be a package deal where IVY is the big money maker. All other companies will have to build from the ground up or be forced to license QNX and make their money off of other sectors, such as the infotainment sector, as Google has already begun to do with the Ford deal. When this deal happened, the other big boys wet their pants realizing they needed to get into this space, and fast. Microsoft partnered with Cruise/GM. Apple tried to partner with Hyundai, who was so flattered, they may have initially said yes or indicated so, before realizing that they were already partnered with BB, so it was a no-go. Not sure if that is fact or fiction, but it is an interesting proposal. Alright, so what's the deal with IVY? Why is it going to be so profitable? Why is IVY the real money-maker, while QNX has been used as the customer-acquisition software tool? Check out this picture:
For one, IVY is designed for real-time communication between EVs or other IoTs. Autonomous driving level 5 requires vehicles to communicate with one another. This is where IVY comes in. IVY connects the different software components of an EV (which presumably are running on QNX), as well as harvesting data on those systems. The data used can be distributed for a wide-variety of uses, including, but not limited to, automakers and suppliers, app developers, consumer services, smart cities, EV charging providers, insurance companies, and vehicle maintenance providers. All of these different sectors will be willing to pay subscriptions for these data services, as well as the automakers and IoT makers who will also be willing to pay subscriptions for IVY. For instance, IVY can help share information between vehicles that will allow for a car detecting ice roads in one area so that other cars using IVY can take a different route. This results in less crashes, which helps the automakers. Insurance companies can use data from all these different data points as well, allowing them an inside-view of their clients. The list of what is possible here is inexhaustible.
As for price points, the subscription models for multiple outside companies wanting to use the data will be create huge revenue streams for BB. With Amazon as a 50/50 partner, and with their resources and strategic management, BB will be poised to be the foundation in security and data sharing for the entire EV, and somewhat of the IoT market (the IoT market has more competitors for sure)