Management Changes + New Investor I agree the management changes seem positive. Beverage and marketing experience, and they added a new sizeable investor to the board. The investor seems very bullish and looks like he and his group invested quite a lot into the recent PP. In my view BEER has to execute a few things well:
1. Increase DTC sales of Non Alcoholic Beer and Wine to promote the brand and avoid big retailers discounting the product and forcing "promotions" to accelerate sell through. Margins are also higher DTC.
2. Launch their Cannabis infused beverages into the market ASAP. They have the technology (through Lex acquisition) and have teamed up with the Manuf to do it. Whats the holdup?
3. License out the Lexaria Dehydratech and Co-Pack for other Cannabis/related companies
4. Enter the USA