RE:RE:WoW! Nutradried CEO out; Layoffs; Scale-down operationsA long overdue and certainly not unexpected move originating from the initial Costco deal. A common trap for small companies.
The real blame belongs to the BOD and most of all, Budreski who sanctioned NutraDried over-expansion and a costly vision of creating a brand.
NutraDried will return to profitability by simply using the expensive and in demand infrastructure without the gigantic cost of developing a brand.
It’s evidenced by the many recent small system purchases. Food suppliers want the product but aren’t willing to commit Millions. Produce it for them at rather high cost until they conclude that there is a market which they can serve at a lower cost by buying high cost / high volume equipment.
Companies make mistakes as we all do. Correcting them before it kills them is the key to long term success.
ENW just did this.