Personas Social Incorporated (TSX.V: PRSN) (the “ Company ” or “ Personas ”) is pleased to announce its upcoming marketing event with world-famous boxer Floyd Mayweather on Friday February 26 th , 2021.
The Company is proud to announce its participation in an online marketing event with Mr. Floyd Mayweather. Mr. Mayweather is a world-famous boxer with over 24 million social media followers. The marketing event held by Mr. Mayweather will require his followers, to follow Peeks Socials’ Instagram account to qualify to win a portion of a $25,000 prize pool.
The Company has engaged in several similar marketing programs in 2020 with a great deal of success in both, getting followers on our social media accounts and in converting those followers into users of our services. For the year 2020 the Company’s user acquisition cost was $1.61 CAD per user, and the average Gross Revenue per user was approximately $8.89 CAD. Similarly, Net Income per user was approximately $3.91 in 2020. The Company is accelerating its marketing efforts in 2021 with initiatives like our marketing event with Mr. Mayweather.
The Company continues to refine its marketing initiatives to target desirable user demographics more precisely. In the case of Mr. Mayweather, his followers represent two desirable demographics: men and bitcoin enthusiasts. The recent launch of the Company’s Bitcoin payment system makes access to crypto currency enthusiast a priority. Although Mr. Mayweather is no longer active in the crypto currency industry many of his 24 million social media followers continue to be.