Shift in the universe impending...These occur. People don't want to put any old chemically dubious product into their body if they are presented with a 100 % alternative, measurable , predictable product. Pot smokers understand this premise implicitly. As an advertising veteran of over 30 years, this is what we call an "easy sell". The idea of putting a product that uses nano-emulsification into my body is completely repellant. The Sproutly / Moosehead team understand this completely. Market differentiation is not subtle here. Along with the rest of the entire world, i can't wait to sample product, edible, beverage etc. that delivers a measurable and predictable dose of thc. Sproutly is the real thing, and even if you conservatively look at the global demand and applications for water soluble cannabis, this will be monster.